What Wedding Professionals Wish They’d Known in Their First Year of Business
Starting a business in the wedding industry is often a mix of excitement, uncertainty, and a lot of trial and error. Whether you're baking tiered masterpieces, crafting personalised ceremonies, or helping couples stay organised behind the scenes, those first twelve months can present a number of challenges.
We spoke to several experienced wedding professionals and asked them: What do you wish you’d known in your first year? Their responses are reminders that success doesn’t follow a straight line and aim to encourage anyone who is just starting out.
1. Progress Isn’t Always Obvious —But It’s Happening
Suzanne, an Independent Celebrant at Ceremonies with Suzanne, shared how important it is to stay patient during the quieter months of early business.
"Something I wish I'd known when I first started out is that it's a slow burn. Nothing is going to happen overnight but, despite sometimes feeling that you're getting nowhere and that nobody is noticing you, all the 'small' behind-the-scenes bits are slowly building up and gaining momentum to propel you forward."
In those early days, it’s easy to underestimate the power of consistency. Blog posts, styled shoots, and networking events might feel insignificant—but collectively, they build your reputation and visibility.
2. Structure First—Then Hustle
Stephanie Blythe, Founder of SB Cake Atelier, underscores the importance of treating your business like a business from day one.
“Make a good business plan, find a good business coach and be prepared to work harder than you ever have before.”
A clear plan can be the difference between growth and burnout. Pair that with the guidance of a coach who understands the industry, and you're setting yourself up with tools that can support you through every wedding season and unexpected challenge.
3. Your Style Matters More Than Trends
It’s tempting to mimic what others are doing when you’re starting out. But Laura Seymour, professional violinist at Laura Seymour Violin, believes that leaning into your unique voice is where the magic happens.
“Looking back, I wish I had known how important it is to truly trust in your own style and approach from the very beginning. In those early days, it's easy to feel pulled in different directions, but building a business that feels authentic and aligned makes all the difference, both for you and for the wonderful clients you attract. You definitely don't have to be like everyone else, so dream big.”
The most memorable and sustainable businesses are built on clarity and confidence in your own voice—not copying what seems to work for others.
4. Roll With It
If there’s one universal truth in weddings, it’s that things rarely go exactly as planned. Georgina Harrington, Virtual Assistant to wedding pros, sums it up beautifully:
“Expect the unexpected – everyone and everything will surprise you, so just take each day as it comes and enjoy your journey!”
Things will change—plans will shift, clients will surprise you, and not everything will go to script. Flexibility is just as important as planning, and being adaptable can help you find joy even when things go sideways. Whether it’s last-minute changes, unpredictable weather, or shifting trends, staying flexible (and keeping your sense of humour intact) is key to longevity and joy in the business.
Final Thoughts
The first year in the wedding industry is a crash course in patience, perseverance, and self-belief. But as these seasoned professionals show, it’s also the beginning of something deeply rewarding. Whether you're just stepping onto the path or supporting others on theirs, remember: every expert was once a beginner—and every business starts with a leap of faith.